Bridgestone developed special Potenza Race tires for the HURACAN STO Supercar in partnership with Lamborghini.

• The Bridgestone Potenza Race semi-slick tires have been designed to maximize the outstanding performance of the Lamborghini Supercar, both on and off the race track.
• The specially designed Potenza Race has an excellent dry grip, outstanding lap time and high durability on the race track.
• Bridgestone is the exclusive tire supplier for the Huracan STO from Lamborghini, also providing the Potenza Sport model for the supercar.

BRUSSELS (20 July 2021) - Bridgestone has become the exclusive tire supplier for the new Lamborghini Huracan STO, a supercar from an elite Italian automaker that has been homologated for common use roads.

Along with the bespoke Bridgestone Potenza Sport tires, the Lamborghini Huracan STO is also available with special Bridgestone Potenza Race semi-slick tires. The Potenza Race features an excellent dry grip, providing excellent lap times, cornering stability, reliable braking and handling both on and off race tracks.

Potenza Race has been specially designed to fully unleash the incredible performance of the Lamborghini Huracan STO and enable the lovers of automobiles to enjoy a high performance. Drawing on decades of Formula 1 racing experience and collaborations with high-performance car makers, Bridgestone has developed the Potenza Race premium semi-slick tire for Huracan STO supercar. The sidewall of the tire bears the distinctive Lamborghini markings and the tread is highlighted with Italian tricolor lines, highlighting the fact that both the tire and the vehicle were made in Italy.

The Bridgestone Potenza Race has an excellent dry grip due to optimized rubber compounding technology and an updated tread pattern and a sporty tire profile that combine to improve dry grip and handling. The model is also characterized by high durability, showing excellent lap times on the racetrack, which was made possible my maximizing the contact patch and even distribution of pressure, which improved braking and handling when cornering. The unique body design ensures high performance on normal roads, making the novelty ideal for both public roads and the race track.

While creating the Potenza Race, Bridgestone applied its own revolutionary tire modeling technology, which makes it possible to design and test a digital copy of a future tire. The application of the virtual design method in this project allowed Bridgestone and Lamborghini to find the optimal combination of characteristics for the Huracan STO, guaranteeing maximum tire contact area and pressure distribution even in the most difficult situations during cornering, braking and traction.

The use of this technology has helped to shorten the tire design period for the Huracan STO and make the process more flexible. The process of developing a tire in a virtual space allows testing a much larger number of prototypes due to the fact that a digital copy of a tire can be quickly modified and sent for subjective test using a special driving simulation program. Finally, all up-mentioned ensures a reduction in the time before the finished product goes to market. The use of this virtual technology ensures that the tire developed is ideal for the vehicle, as many alternatives have been evaluated during the design process. In addition, this method allows you to reduce the use of natural resources and the volume of emissions into the environment, because fewer design samples and obligatory product tests are required to create a tire.

Designed and manufactured in Europe, the bespoke Bridgestone Potenza Race tires are now available as part of Lamborghini's Huracan STO sports car. In addition, the Lamborghini Huracan STO can also be equipped with a special Bridgestone Potenza Sport model designed to maximize the supercar's incredible performance on the road.